Ten small business web apps to help you increase productivity and efficiency

by Tod Whipple

Below are ten small business web apps that increase my productivity and efficiency level 110 percent, something handy at all times but particularly in busy periods like the pre-Christmas madness.

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1. MailChimp

It's free up to a 500 user mailing list. It will allow you to manage email campaigns, share them on social networks and integrate with web services. The real power is in the metrics and list management. You will be able to see bounces, click through rates, unopened emails etc. Email is becoming increasingly difficult to break through the noise and spam filters, having a program like MailChimp is essential.

2. Dropbox

It allows you 2GB of storage for free to store and share both files and folders with others on the web. It has some of the best and easiest storage in the cloud. Another nice feature is being able to email links to large files rather than congest email clients with huge attachments.

3. LogmeIn 

This app is a telecommuters dream. It has as a free service plan and will allow you to take full control of your remote desktop. Often I’m on the road or at my home office and need to access a file on my office desktop. LogmeIn is one of the best remote login’s on the market and is very effective for remote IT support as well.

4. Jing by TechSmith

It allows free still and motion screen captures ideal for bloggers and reporters that need to take fast screen captures. It's effective for mock-ups, scrapbooking and brainstorming as well. The paid version of Jing will allow for all the bells and whistles and no ads.

5. Unbounce

This is a landing page platform for start-ups building a mailing list before launching. The power of Unbounce is to enhance conversions and signups with A/B testing, analytics and real-time metrics. It has a nice WYSIWYG editor with no HTML knowledge required allowing users to deploy a landing page quickly.

6. Surveymonkey

User feedback is critical to any business and can be the difference of succeeding or failing for start-ups. Survey Monkey allows users to create web-based surveys with in get it in the hands of your customers with ease. The plans range from free  to approximately $60 a month.

7. Wufoo

It will allow you to create contact forms, invitations and web surveys. There is also integration with MailChimp and equivalent mail programs. Cost will range from free to near $200/month.

8. Google-apps

If you have not left Outlook or other local mail clients behind you should get acquainted with Google Business Gmail and the app marketplace. Since plugging the Insightly app (free) into my Google Business mail I don’t miss Outlook a bit. Insightly acts as your contacts, task and CRM supplement. In addition, Google docs will allow you create easy online forms from the spreadsheet program. Google apps will run you $50/year and is worth every penny compared to licensed single install software and the value add of the Google marketplace

9. Workflowy

I have bordline ADHD based on my personality and social media hasn’t helped my cause. To be effective and efficient I need to jot down information from anywhere and worry about organization and expansion of that data later. Enter Workflowy, which was built exactly how the human brain works.

10. Evernote 

It helps you remember everything and allows users to save ideas, voice notes, photos and to-dos anywhere from a computer or mobile device. Evernote is free with a $5 per month plan as well.

is a serial entrepreneur, tech geek, and real estate developer. He is the founder of StartupAddict.com, a resource designed for budding entrepreneurs seeking funding. He also blogs regularly at Startup Addict Musings. He is an advocate for startups and small businesses everywhere. Mr. Whipple earned the prestigious CCIM designation (Certified Commercial Investment Member) and has extensive knowledge in financial analysis, complex financing formulation, market analysis and investment analysis.
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