Marketing and public relations, or PR, are great ways for small businesses to attract new customers and stand out from the competition. Once you have a customers’ attention you can make a sale. The Hotfrog Small Business Hub’s Sales, Marketing and PR section helps you navigate the world of marketing and PR while also looking at different sales techniques and how they can help your business.
With over 48 million users, Pinterest is the fourth largest social media platform and continues to grow rapidly. Brent Rogers gives us four compelling reasons why a business of any size, needs Pinterest.
Why your business needs Pinterest
Digital communication dominates marketing strategies in most industries, however, offline marketing is still essential. Greg Butler walks us through different online and offline marketing avenues that will help present a consistent message and reap rewards for your business.
Business promotion and marketing
Building brand via social media has become essential for modern businesses and needs to be implemented in marketing strategies. Greg Butler shares some guidelines on how small businesses can build their brand using social media pages.
Building a brand on social media
If only there was a magical Excel spreadsheet formula that you could use to work out product pricing. Ali Zartash-Lloyd shares with us six basic principles to help govern the pricing process and ensure successful pricing strategy.
6 secrets of successful pricing strategy
Analyzing your business website effectiveness is often overwhelming and confusing. Ali Zartash-Lloyd outlines seven important key performance indicators to help you understand your site’s performance.
Key performance indicators for your website
With much hype and excitement surrounding Internet marketing, Ali Zartash-Lloyd reminds us not to neglect the fundamental marketing principles when marketing for products or services - the five Ps. Ensure time is invested into these basics so that your business marketing has the right foundation.
The 5 Ps of marketing
YouTube can be used for much more than just watching cats crash into walls or play the piano. It can be quite the marketing tool thanks to the capabilities the system possesses, explains Jason Miner.
Is it time we bring down this ruthless monarch of digital marketing and return content back to the people? Teresa explains why this revolutionary move can help spread your company´s word and business bottom-line and how to go about it.
Bring content back to the people!
Failing is part of life. We fail, we pick ourselves up and we move on. In the business world, failing is a very common occurrence too. No business, no matter how large or apparently successful, is immune to failure. Mark Bowdern has some tips to keep you afloat and help you dodge the bullet.
What do you really sell?
Google keeps us on our toes constantly. But not every small business owner has the time or the expertise to keep up with the search giant. Nick Charles has some sound tips to help you adapt to the changes Google has in store for us.
Changes in PPC